You Can Thank Us Later – 3 Ways To Ensure a Salon’s Success.

  Do you daydream about running your own monetising salon, but are unsure if you are chasing a fantasy ? Frequently I am asked when I visit salon and spa owners “How did you do it? How did you really make your business such a success?” The truth is it wasn’t luck, a big break or …

Taking a New Year Break will Make Your Beauty Business Soar!

  Yes you are appreciative of your clients, staff and all the opportunities that have presented themselves to you over the year, but nostalgic vibes aside, I would like to encourage you to think of your business  in terms of huge monetary gains for 2018. And why not? Money…. It’s one of the reasons you …

How to Make Old Shool Marketing Still Work for Your Salon.

Well, right now I am 43 years old. Don’t get me wrong, I’m not complaining! I ran my thriving beauty business from the age of 25 and now I travel the world helping others to do the same! How cool is that? I don’t have one single regret about being in the industry. I really …

Revolutionise Your Christmas Market Trade With These Easy-Peasy Tips.

  We all know that the run up to Christmas is an effortless time to make money for our spas or salons. Hey, we don’t even need to try in the month of December! We are always going to be to totally out-the-door, and it could be said we cash in like all genius retailers do. …

Introvert personality? How to still shine in your spa.

  Let’s talk about too many people with too much chat. We all need interaction with other human beings, but for those with introvert personalities too much time spent chatting or doing activities with others can take it’s toll on an introverted soul. As beauty therapists or estheticians, we give a lot of ourselves away …

These 6 Simple Newsletter Tricks Will Pump Up Your Sales – Almost Instantly!

Let’s get something straight right away. I’m not going to you that sending out regular newsletters by email is a task that’s ever going to make you rich. Indeed not! On top of this I know the common thoughts that race through every spa owner’s head just at the very mention of writing : What …

The Ultimate Deal on having No Experience .

The scene is set. You are a newly qualified beautician in a very busy salon looking nervously down at your appointment page. It’s packed full with a day of clients – for you! Or, you are are an experienced esthetician getting your room ready for a client, just like you have done a thousand times …

Every therapist must know about difficult days.

Deep breaths my therapists, deep breaths! You know how it is on difficult days – clients don’t show up on time, or sometimes not at all! Staff phone in sick and your product order arrives with half the products missing… Before you know it the credit card machine is on the blink and you find yourself …