Yes you are appreciative of your clients, staff and all the opportunities that have presented themselves to you over the year, but nostalgic vibes aside, I would like to encourage you to think of your business in terms of huge monetary gains for 2018.
And why not?
It’s one of the reasons you get out of bed every day, so why shouldn’t it be your main focus for your business? You’re not doing this for fun!
It’s time to get serious about all things revenue related, so you can claim the business and life beyond your wildest dreams……
How does taking a New Year break fit into all of this?
For a start, we all know how frantic December is, and how we are all crying out for a break. It’s common sense to take a week off to:
- Recharge after the bustling Christmas season.
- Give your staff paid holidays whilst trade is slow.
- Re-decorate, re-organize or undertake any other task that is normally impossible to get done.
- Have a useful look around the paperwork chores that you have been putting off , and do an end of year profit and loss audit.
- Follow up with any debtors….those pesky clients with bounced cheques, or the ones who consistently no show.
- Have a thorough look around your social media accounts and finally find out how to make money from them.
All of the above reasons to close for one week are seriously going to save and therefore make you money in your business.
Think again of that profit and loss audit. Money saved is money made.
Rich on money in your Spa!
If you take some re-charge time during the quietest month of the year, you are not only going to come back to your work refreshed to start again with vigor, you are also going to save a colossal amount of money in electric, heating, air-con etc, etc.
Balance this out with what you would actually make if you opened….
It can be a dry month in more ways than one.
Let’s go over some reasoning for the above suggestions.
Because you have to give your staff so many weeks out of the year paid leave, it makes sense to ask them to take the first week of January off. This is a great way for you to get one week of their holidays out of the way, whilst they get much needed time off to spend with their families. For this you must have in writing in their staff contracts a clause which suggests you will be doing this in every year, to fit in with profit seasonality.
In my experience this is always perfectly acceptable to staff, as they realize that they are still free to choose the dates of the rest of their holidays, (currently 5.6 weeks in the UK.)
Also, common sense tells most staff that fitting in with business needs benefits everyone, in the sense of keeping everyone in a job.
Next, choosing this month to re-decorate or re-design your space can save a lot of money as it saves you closing your doors during precious trading hours in the future – the busier 11 months. Tradesmen are often willing to discount a small amount at this time, as their trade is slow too.
Paperwork. Not surprisingly often overlooked, your accounts can be an interesting eye-opener at the end of your financial year. It is always a shock to see how much money has gone out as opposed to just watching the money going into your till, and thinking you are doing great. Also, chasing up any non-payers can be the decider whether to give them another chance, or tell them they’re getting the chop as your client!
January is a great time to do a “real” tally-up of your money and your clients, and decide for next year exactly how much everyone and everything is worth to your business.
Lastly, social media.
Why not make 2018 your year to start taking your social media accounts seriously. Instagram, Facebook, LinkedIn, Google Adsense etc can all make you money nowadays.
Don’t let these useful and popular platforms be left out of your beauty business’s story. Have fun using your social media accounts by learning money making methods for them.
Knowledge is power!
Hiring a consultant or business coach could sky-rocket your business next year.
Ask yourself the following questions:
Would you like someone to help you double your takings on your chosen treatments?
How about help with your website and social media accounts, or even someone to operate these for you?
Does keeping all your staff next year, and keeping them happy and more productive at the same time sound appealing?
And how about saving your business this year with only 5 simple steps- tactics that are must knows for every beauty entrepreneur.
To do all these you must have great salon or spa management systems in place.
Why not treat your business and yourself to support, encouragement and guidance that you can only gain from someone who has already been there and done it?
A salon or spa coach can show you how to increase your profitability, build your team to amazing new heights and measure your growth correctly – all whilst allowing yourself more time off in your business.
Wonderful things can happen once you know what to do.
The final great news is that most consulting or coaching can be written off as as business expense, through professional services or education and training.
You don’t have anything to lose and a whole lot to gain!
You can be safe in the knowledge that you don’t have to handle every business decision or crisis alone. Perhaps it will be your year to let go of a salon situation you feel you cannot control on your own and need some help with.
Or, you might look for guidance to look ahead at the massive income opportunities out there. Don’t hang onto problems, regrets over missed opportunities or troubles in your salon or spa.
Either way, make 2018 the year you create business that will add beautiful profits and money to your business and life.
Nothing is unattainable and help is really there, if you are ready to grow.
Happy New Year when it comes and wishing you all a beautiful and prosperous 2018!
Are you facing any problems or worries in your business right now?
Would you consider hiring a business coach to help you out?
Please leave your comments below.