You Can Thank Us Later – 3 Ways To Ensure a Salon’s Success.

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Daydreaming of your empire.
Daydreaming of your empire.

Do you daydream about running your own monetising salon, but are unsure if you are chasing a fantasy ?

Frequently I am asked when I visit salon and spa owners “How did you do it? How did you really make your business such a success?”

The truth is it wasn’t luck, a big break or being in the right place at the right time.
It was a mix of hard work and consistency of delivering quality treatments, bringing a distinguished experience to the customer.

Being a tough lady during the trials of hard times highly contributed.

I do believe however that there are 3 surefire ways to help guarantee your salon or spa’s success, and these 3  tips are yours to follow :

 

Sell the benefits.
Sell the benefits.

Learn to not be a salesperson.

Don’t sell.
Don’t go into your premises in the morning with a view of “I’m going to sell this, I’m going to sell that. I must make this (X) amount of money today or I’m finished.”
Apart from being extremely harsh on yourself, this is also setting yourself up for a fall.

The saying goes “People don’t buy what you sell, they buy why you sell it.” 

Your clients won’t buy anything from you unless they believe in the benefits to them. So sell the benefits of your treatments and products, not the actual product or treatment itself. Figure out what beauty problem your client has and what she wants to achieve out of her visit to you. Match these directly to what you have to solve their problem.

No client cares if your new machine is the latest or the most expensive on the market, or which celebrity endorses it. They care only about their beauty problems and what you can offer to solve them.
Equally make sure your employees trust and believe in everything you’re doing together. Your goal as their employer/mentor is to have them believe what you believe.

And lastly, you have to believe in what you are doing yourself to be able to conquer all this with ease and confidence. Remember to pick the products and treatments that go with your unique beauty company’s ethos to make all of the above simple.

Love Social Media.
Love Social Media.

Fall in love with Social media.

If you are not implementing social media to it’s full extent, then you are missing out.

An absolute ton of free advertising and opportunities to become highly visible to your potential clients nowadays depends on it.

Social media is not scary and it’s fun for everyone.

Facebook, Twitter, Instagram, Google +, Pinterest, LinkedIn, Snapchat and many more should be utilised each and everyday to keep your brand name and image at the forefront in the beauty industry.
If you have a salon or spa event coming up advertise on them all on the weeks running up, and if your budget allows do a paid advert or two to really target your niche audience. It’s inexpensive and a good return on investment to do so.

 

Start Small.
Start Small.

Never suffer by doing business within your means.

Every one of you wants the spa bling and products to satisfy every type of beauty product junkie or demanding client – right from the off!
Unfortunately this is not often available to the new salon or spa owner due to monetary constraints. Aspirations and wanting to have everything perfect is admirably ambitious, but can lead to frustration during the beginnings of your empire.
Fear not.

If we truly dig into what growing an authentic and successful business is all about for both you and your clients, it’s actually best to start small.
Apart from being less risk due to not having to borrow money, it’s a great way to do your market research as you are growing and expanding. Learn what your clients want as you go along! If you start too big you run the risk of spending humongous amounts of money on treatments and basically fluff and stuff your clientele aren’t interested in.

Always over deliver. It’s your best free investment.

Get to know your clients better on a more personal level and find out their wants and needs. Once you start employing staff, to an extent you will miss out on this, as by then you physically cannot attend to each and everyone yourself. By starting humbly and small you can physically perform everything perfectly and enjoy the ride at the same time. A client will enjoy 💯 % attention from you way more than going to a huge, fancy salon, where she might get treated shoddily or worst still the staff are snobby or even too rushed.

Choose positive and powerful thoughts for yourself everyday at work to help you clearly invisage the future – with all of your lovely clients in it!

It will happen.

If you have absolutely no income, or no means of starting your business:

You can still do this!

Start your business in a spare bedroom with one machine or product line. Consider a pop-up business if a spare room is not available to you. You can rent daily a space in a hairdressers, bridal store, holistic office such as a chiropractors, etc. To keep overheads down offer the owner and their families a free treatment in return for free rent or pay a minimal amount if you can get new people through their door.

At the very least get online and start a beauty blog.

Look at the many ways to make money as a blogger, influencer, collaborator….at the same time making a name for yourself out there as an expert in your field. Many start-up websites out there are totally free. We love this free one from Wealthy Affiliate and they are the website building company we use for ourselves and a lot our clients. ➡️  Click Here.

One last cherry on the tree.

Less bureaucracy, paperwork and red tape is definitely another bonus of starting small. The bigger you grow, the more of this you have to attend to. Enjoy the freedom of small beginnings where you will have less paperwork calling your name. Only those who have grown into larger companies will really understand the sweetness of this one. Trust me, enjoy the freedom from this whilst you can. 😉

Get in touch with your local Small Business start-up groups – government run or even networking groups. Many of theses will have resources available free to you where you can learn how to handle your accounts. All you will need to begin with is a calculator, a pen and paper and some time.

 

I hope this post inspires you to start, especially those of you hesitant due to lack of funding. It can be done and you shouldn’t let anything hold you back from guaranteed success.

Do you have any tips on starting in the beauty business?

Please share your knowledge below in the comments.

 

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Comments

  1. Thank you so much for this post. I would like also to congratulate you for your success 🙂
    I agree with you at many points. People will definitely will like to buy from someone who wants to serve them from his heart, not someone who just wants to sell. Also, social media is very important nowadays for all kinds of business.

  2. Thank you for this informative article. Your success is really inspiring 🙂
    I agree with you on the point that people want to buy from someone who is willing to meet their needs not someone who just wants to sell them and make profits. I have a lot of salons active on social media and I think that photos help a lot with the marketing, and also content not directly related to sales.

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