As an esthetician, who or what do you want to become?

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In any career path it’s always smart to have a plan for success, or a clear outlook of where you would like to be in the course of time.
As an esthetician where do you see yourself succeeding and growing?
Who or what are you going to be in 5, 10, 15 years time?
Let’s keep this light-hearted, nothing too heavy – but figuring out where you want to go with your beauty career really can save you time, money and effort going down the wrong path.
I always say “It’s good to have a plan!”
One interesting way to start this thought process is to sit down for 10 minutes and devote some time to visualising your future.
Don’t concentrate on thinking about how you would like other people to perceive or accept you in your career. This will only lead to you being potentially unhappy and unfulfilled.
Instead concentrate on the parts of your job you really love doing, what success really means to you and ultimately how much money you need to make to get to that point.
Think about your dream life and career.

In your dream future where are you in the industry and what are you doing? Which area are you working in? Really comprehend and envisage what excites you, resonates with you and realistically what you feel happy and comfortable becoming.

Who do you want to become?

Thankfully in this industry the choices are plentiful! 
Here goes…. Beauty therapist, facialist, massage therapist, make-up artist, beauty blogger, nail technician, beauty school teacher/educator, theatre and television make-up, beauty sales rep, product formulation and marketing, mobile tanning, mobile therapist, hair removal/laser specialist, semi-permanent make-up operations, owning salons, owning franchises, online sales, esthetician consultancy, day spa and health, cruise-liner positions…… the list go on and on and on!

Go back to visualising your future. Which of the above would you love to see yourself doing, in an ideal world – where you had absolutely nothing stopping you?
Now ask yourself does the thought of becoming this professional person scare you? Don’t worry, it should – in a scary, nervous excitable way.
Does the job/position/career choice involve doing something you love, or even your favourite thing ever in the beauty industry? Great, tick off another box!
Are you quite sure it involves work you are talented at, or you know you can excel in with practice?

With the of the questions above answered, I would say you are well on your way to knowing where you’re headed as a beauty professional.
You are finding your WHY….
Why  you came into the beauty industry in the first place and what drew you to it.
Why  you still enjoy doing some treatments more than others and why  you still want to get out of bed in the morning and go out and help people – in your chosen beauty niche!
You are a born beauty professional, and you know which direction you’re headed!

What if it’s not working out, or you don’t know how to change?
If you are that therapist, esthetician or other who is at a point where work just ain’t working out, it’s time to  take stock and re-evaluate.
Free yourself to look ahead at different possibilities within the industry for your career enjoyment, fulfillment and happiness.
Where can go you go from here to get you back to your passion, dreams and money goals?

Which areas are you not enjoying or feel are not for you?
Which treatments or parts of the job are you uniquely drawn to? Concentrate on these and their career opportunities instead.
Don’t keep forcing a path you are on just because you have started on it. If you don’t absolutely love what you are doing…stop.
Pick now what is right now for your situation and your career. You may be needing to take a different path, work in a different way and get back to being your true self in the beauty world.


Evolve into a different beauty professional- chose a new niche!
Another good point whilst we’re here – don’t ever see anything you have already done in your beauty career that hasn’t turned out quite as expected as a failure.
Beyond a shadow of a doubt success cannot happen without ( many) failures along the way.

Lastly you may simply just be needing to take a well-earned break or a long vacation. Never forget to take time out and re-charge yourself if and when it is necessary.
The key is not to quit altogether.
Then take some time then find that passion you had for the job again, maybe just in a different way  (look at all the job options above!)
In my experience most people who join the work of beauty stay in the career for life, as it really is such a fun and rewarding vocation.

Esthetician goals.

Visulise and Plan if you can.
As I have said it’s good to have a plan. Try to think ahead on where you want to be, your salon goals,  your business plans and how you would like to be treating your clients?
What do you see yourself offering them?
What are they benefiting from this?
Are you loving it?
Are you making a decent amount of dollar?
What you visualise, come up with during these quiet, dreaming moments of thought is actually your real and true future – and it will be unique to you. ( It is your own unique thoughts, dreams and goals that will show up when you sit down and really listen to your intuition.)
Don’t copy other therapists or salons because what they are offering seems popular, attractive or easy. Listen to your own discernment on where you want to go.
Take full responsibility for who you are as a beauty professional and where you are headed.
Over the moments of time you will find yourself with great opportunities to participate with in the beauty of the beauty world. Grab every one that excites you and happens to come your way. It may end up being a winding and challenging road, but I believe each day in the beauty industry is an opportunity to absorb, grow, help and succeed all at the same time.


Do you know which direction your career should be headed?
Are you fulfilled in your chosen niche?
Or, are you confused on your direction right now?
Please leave your thoughts and comments below.

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  1. great post, I always think of my passion and think how i can turn it to a job and live a happy life but it seems now a days people aren’t that lucy. I want to have my own business but I am scared of failure. I know I should not give up bt if its something related to money than its hard not to give up.

    1. I would try not to think of your career as luck or even take notice of how other people are presumably succeeding or failing. Just concentrate on yourself and don’t worry so much about failures. They will definitely come and go in your endeavours and are an inevitable part of your learning process.
      It sounds as if you getting the correct mindset in the fact that you don’t want to give up.
      Start small in whatever you do. Many of the career choices in the article are able to be started with very little money.
      PM me if you need any further assistance.

  2. Hi Tracey,
    Thank you for writing this post. It was very informative. I am not a part of the beauty industry, and actually didn’t know what a Esthetician was until I read this. I thought that your questions were wonderful and could apply to any industry.
    I really liked the 4 key questions when visualising your future part, especially the part that said what do you see yourself doing in an ideal world?
    Thanks for sharing this post.

  3. Thanks for the great post Tracy!

    I found it very practical to follow through and to assess where i am at with my own career.

    I particularly like your straight up advice, “Don’t keep forcing a path you are on just because you have started on it. If you don’t absolutely love what you are doing…stop.” That is so good. I think if we stopped to reassess every so often we would save ourself a lot of heartache and precious time. I had to learn this lesson the hard way myself – so words of wisdom that someone needs to hear today 🙂

  4. This is good advice for not just esthetician but also for anyone looking to follow there passions and pursuits. Its great that you have broken the stages down to make it seem less scary and more achievable. It is very motivating. I particularly liked your “What if it’s not working out, or you don’t know how to change?” sentence as it really reached out to me.

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