Down to the minor and finer points you’ve invisaged your dream salon. You’ve anticipated opening the door on your first day of trade, welcoming in earnest clients. However, beauty spa names have been niggling on your mind. There are so many to chose from and you have ten you like or maybe none you like!
You want something snazzy right? Something that will make people shout “What a great name, who chose it?”
If you need help in making this tremendous decision, read on:
Step 1– Choose words portraying your unique message.
Start making a list of words you would love as part of your name.
Remember your salon’s style or image; how you would like to be perceived.
Then go to the online site called http://www.thesaurus.com/
Type in the words you have chosen using the synonym setting. This setting will search for words that have the same or similar meaning. It’s fun and remarkable what churns out.
Try typing the word beauty as a starting point. Three pages of beautiful words will magically appear. Try also the word salon.
You should now have a list of words to give you ideas.Put some of them together. Experiment with any words you like.
Now start thinking of your salon business as a brand.
Unless you are sure you will never want to grow larger than one room, do avoid picking something like “Claire’s beauty room” for example. This will not cut it when you have a string of 10 salons.
Furthermore avoid usage of funky words that spell incorrectly, like nailz instead of nails. This may cause problems with search engines online.
Step 2– It should roll off the tongue.
Now that you have suggestions in your head try saying them out loud to see how they sound. Your salon name needs to roll of the tongue and sound natural.
Practice saying it as you would answering your business phone – like this:
“Good morning…. (your chosen name) …how may I help you?”
If it doesn’t sound fabulous, scrap it. You need to love saying your business name.
You also need to love looking at it. How does it look to you written down?
Don’t be afraid to ask family and friends at this stage for opinions. They will be thrilled to be part of your choice.
Step 3- Narrow it down.
By now you should have a few possibilities. However you need to make sure that there isn’t a superior one out there for you and your salon. Keep your favourite 3 written down.
Just to be sure you have checked all options you should also check out sites like http://rhymer.com and http://www.naming.net
They will come up with hundreds more options. Simply type keywords you like or even type in your already chosen 3, just to see what generates further.
You never know what ideas can be sparked, and you will satisfy yourself that you have explored every avenue.
Step 4- Impossible to ignore; Your name has to be tech savvy.
A considerable part of your earnings and marketing will be online. There is no ignoring the fact that your name will need to be online friendly (web-ready), as well as being relevant.
It is desirable for your name to be rich in keywords that reflect what your business does. This will ensure that you always rise to the top in online searches.
http://www.leandomainsearch.com is a good site which lends itself to name search whilst at the same time checks to see it’s not already been taken as a domain name on the internet.
Once you are satisfied that no-one else has your chosen name, claim it by registering it. You can do that with our help for FREE, and we link all your social media in the most effective way.
Your final choice..
The message in this article has to be don’t make choosing your business name put you in a cloud of inaction. Waiting for the lightbulb moment simply will not work.
“My beauty salon was called Mint Condition. As my business grew over the years it became Mint Condition Beauty Salons Ltd ( for legal and tax reasons).
I loved it, I loved saying it and I adored how it looked written down and in our logo. It was relevant, fresh, bold and original.
Pick a name you are truly proud of.” – Tracy Irvine.
If you would like any help or feedback on choosing your salon or spa name please PM me for further suggestions or advice.