You are appreciative of your clients, staff and all the opportunities that have presented themselves to you over the year, but nostalgic vibes aside, I would like to encourage you to think of your business in terms of huge monetary gains for 2018.
It’s one of the reasons you get out of bed every day, so why shouldn’t it be your main focus for your business? You’re not doing this for fun.
It’s time to get serious about revenue, so you can claim the business and life beyond your wildest dreams.
How does taking a New Year break fit into all of this?
For a start, we all know how frantic December is and how we are all crying out for a break. It’s common sense to take a week off to:
- Recharge after the bustling season.
- Give your staff paid holidays whilst trade is slow.
- Re-decorate, re-organize or undertake any other task that is normally impossible.
- Have a look around the paperwork chores you’ve been putting off and do an end of year profit and loss audit.
- Follow up with any debtors….those pesky clients with bounced cheques, or the ones who consistently no show.
- Have a look at your social media accounts and finally find out how to make money from them.
All of the above reasons to close for one week are seriously going to save and therefore make you money in your business.
Rich on money in your Spa!
If you re-charge time during the quietest month of the year, you are not only going to come back to your work refreshed to start again with vigor, you are also going to save a colossal amount of money in electric, heating, air-conditioning etc.
Balance this out with what you would actually make if you opened in January.It can be a dry month.
Let’s go over some reasoning.
Because you have to give your staff so many weeks out of the year paid leave, it makes sense to ask them to take the first week of January off. This is a way for you to get one week of their holidays out of the way whilst they get time off to spend with their families. For this you must have staff contracts with a clause suggesting you will be doing this to fit in with profit seasonality.
In my experience this is always perfectly acceptable to staff, as they realize that they are still free to choose the dates of the rest of their holidays or vacations.
Next, choosing this month to re-decorate or re-design your space can save a lot of money as it saves you closing your doors during precious trading hours in the busier 11 months. Tradesmen are often willing to discount a small amount at this time, as their trade is slow too.
Paperwork. Often overlooked, your accounts can be an interesting eye-opener at the end of the year. It’s always a shock to see how much money has gone out as opposed to just watching the money coming in.
Lastly, social media.
Why not make 2018 your year to start taking your social media seriously. Instagram, Facebook, LinkedIn, Pinterest can all make you money. Don’t let these popular platforms be left out of your business.
Hiring a consultant or business coach could sky-rocket your business next year.
Ask yourself the following questions:
Would you like someone to help you double takings on your chosen treatments?
How about help with your website and social media accounts, or even someone to operate these for you?
Does keeping all your staff next year, keeping them happy and more productive at sound appealing?
And how about saving your business this year with tactics that are must knows for every beauty entrepreneur.
To do all these you must have great salon or spa management systems in place.
Why not treat your business and yourself to support, encouragement and guidance that you can only be gained from someone who has already been there and done it?
A salon or spa coach can show you how to increase your profitability, build your team to amazing new heights and measure your growth correctly – all whilst allowing yourself more time off in your business.
Wonderful things can happen once you know what to do.
The final great news is that most consulting or coaching can be written off as as business expense, through professional services or education and training.
You can be safe in the knowledge that you don’t have to handle every business decision or crisis alone. Perhaps it will be your year to let go of a salon situation you feel you cannot control or need help and advice with.
Look for guidance to look ahead at the massive income opportunities out there.
Either way, make 2018 the year you create business that will add beautiful profits and money to your business and life.
Nothing is unattainable and help is really there, if you are ready to grow.
Happy New Year when it comes and wishing you all a beautiful and prosperous 2018!
Are you facing any problems or worries in your business right now?
Would you consider hiring a business coach to help you out?
Please leave your comments below.