The Business Of The 21st Century Is Beauty.

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Making clients smile – We greet them with great energy and our goal is to make this one person become more beautiful, powerful, happy and content – changing how they feel in the most positive way.
We help them with their daily struggles by offering kind, relaxing words. We choose to give the gift of confidence.” – Tracy Irvine.

We have to look back some 30 years to really see how far our industry has grown. Back in the 80’s not many got their eyebrows shaped, hair removal was done with a razor and men dared not think of stepping foot in a spa. Beauty salons were typically a room a the back of your local hairdressers.

Unfortunately our treatments were thought as an add-on to having your hair done or something ladies had done once a year, for a treat.
Then something beautiful happened…
Beauty salons and spas became THE business of the 21st century.

Was this well-timed to coincide with a new era; a beauty society coming of age?

I believed it was always going to happen and back in the late 80’s I attended my local beauty school to eagerly learn how to help people to put their (manicured feet) up and to let their (groomed) hair down to party. 

 

Why did this collossal popularity growth occur? 

Part of the reason for the phenomenal growth was the fact that women had more access to disposable income. Females in employment were for the first time being granted equal pay to men. Minimum wage was introduced. Then came more rights for pregnant women in the workplace, making it desirable for mothers to keep working full-time.

More and more women were opting for this full-time employment after having their family. This meant they had to look good, well-kept and groomed for all sorts of professional positions. It also meant they were exhausted by juggling roles and were looking for ways to relax.
Enter the beauty industry. It was a huge door of opportunity and a great time to be part of it.

Over the decades it then became acceptable for men to have the same pampering and want to look good, if they so wished. This was usually after being dragged by their wife or girlfriend to this new fancy place in town where their looks could be improved. Or perhaps to see where the gift vouchers for the next treat for the lady in their lives could be bought. Try keeping the men away now! 50/50 ratio men to women is not rare nowadays for a salon’s clientele.

Our cultures have always encouraged both sexes to be concerned with beauty and grooming, through families, friends and peers. Add to this society and media of all kinds now causing us to be overly anguished in our looks or fading youth…..

Is this really the full story of why beauty salons and therapists thrived so well over these last few decades? 

Of course not. The gap in the market was just the start. Once clients found out exactly all they could gain from a visit, there really was no going back.

THIS is why we thrive – and why we are called to the beauty industry:-

Professionals know that in each visit to the salon the actual grooming is only a small equal part of why the client has arrived at the front door.
For a start the salon is an oasis where the client can be whoever they want.
They can tell their therapist all their woes and get them off their chest. They can have a one-to-one conversation with a real person who is actually listening to them – for a whole hour or two! They can even act like an excited drama queen and have lots of fun doing it.
How we make our clients feel is as important as how we make them look.

 

There is also crucially the touch aspect, the human contact.
Nothing helps someone to open up, relax, feel appreciated etc, like a touch on the shoulder, a massage, a relaxing scalp or a facial.

It really is the human element with a heart felt touch.

And did you know psychology and psychotherapy sessions are always included free – what a bargain! Tears, tears and more tears will flow forth regularly. No therapist goes a whole week without a client crying on her shoulder.
This is TRUTH and we feel privileged to be the ones to be there for them. Within our four walls secrets are safe too. It’s the unwritten rule of our trade.

We house THE house where weddings, funerals, parties, baby showers, teenage parties and whatever other celebrations begin. Memories are made. People, their feelings, their lives and their looks are such important factors that we are so privileged to work with everyday. We have the power to make someone feel they are beautiful, sexy, important and understood… sometimes in all of 5 minutes!
These are the real reasons why our industry has grown phenomenally in the last few decades.

There was always that gap in the market…….. and there’s absolutely no going back.

 


 HeIf you enjoyed this post please comment below.
Please share if you have any thoughts on how the beauty industry thrives, why or how you got into it, and why you love what you do!

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Comments

  1. Hey,
    Thank you so much for this text beautiflly written! It is really smooth and relaxing. You really know what you are talking about and it is visible you do it well! Through your writting, we can feel your tranquilising presence. It is a pleasurable experience. You are a good therapist! Just reading you made me feel beautiful “inside and out”
    Cheers!!!
    Mary Jo

  2. As a niche blogger, I am actually thrilled to learn that the beauty industry has such a strong influence in our day-to-day life. From the moment we wake up to look at ourselves in the mirror, dressing the kids for school and unwinding ourselves at night, a lot has got to do with beauty and style.

    And within these micro moments is where we look up on Google to search for information and solutions for beauty tips. I’ve done some in depth research on this niche, big or small, and found tremendous of keyword opportunities that businesses can leverage from.

    There’s no doubt that the 21st century is looking bright in the beauty department.

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