Frequently I’m asked “How did you do it? How did you make your business a success?”
The truth is it wasn’t luck or being in the right place at the right time. It was hard work, consistency, and delivering quality treatments -bringing a distinguished experience to the customer.
I do believe however there are some surefire ways to guarantee salon or spa success, and these 3 tips are yours:
1. Don’t Be A Salesperson
“I’m going to sell this, I’m going to sell that. I must make (X) amount of money today.”
Apart from being harsh this is setting up for a fall.
The saying goes “People don’t buy what you sell, they buy why you sell it.”
Your clients won’t buy unless they believe in benefits. Nobody cares about beauty machines or which celebrity endorses the treatments. They care about their beauty problems, and what you can offer to solve them. Find out what clients want to achieve. Match this directly to solve their problem.
Believe in what you’re doing to conquer this with confidence. Pick products and treatments that go with your ethos, and all of the above will become simple.
2. Fall In Love With Social Media.
Social media platforms can be utilized every day to keep brand name and image forefront.
If you have an event coming up advertise this on them all, and if budget allows, do a paid ad to target aniche audience. It’s inexpensive and a good return on investment. If you don’t have much handle on social media handles, hire an expert.
3. Do Business Within Means.
Everyone wants bling and products to satisfy beauty junkies and demanding clients.
Often this is not possible due to monetary constraints. Aspirations of having everything is admirable but can lead to frustration during the beginnings of an empire.
If we dig into what growing an authentic and successful business is all about, for you and your clients, it’s best to start small.
Apart from being less risky due to not having to borrow money, it’s a great way to do your market research as you are growing and expanding. Learn what clients want as you go along! If you start big, you run the risk of spending humongous amounts of money on basic fluff and stuff.
Always over-deliver; it’s your best free investment.
Get to know clients personally and find out their needs. Once you start employing staff, to some extent you will miss out. By starting small you can physically perform everything yourself (perfectly) and enjoy the ride at the same time!
Choose powerful thoughts for yourself every day at work to help clearly envisage the future – with all lovely clients in it! It will happen.
If you have no income, you can still do this!
Start your business in a spare bedroom with one machine or product line. Consider a pop-up business, where you can rent space in a hairdresser, bridal store, holistic offices, etc. To keep overheads down offer the owner treatments in return for rent, or pay a minimal amount if you get new people through the door.
Get online and start a beauty business.
Look at the many ways to make money as a blogger, influencer, collaborator, whilst at the same time making a name for yourself as an expert in your field. Many start-up websites are totally free. We love this one from Wealthy Affiliate, and they are the website building company we use ourselves. ➡️ Click Here.
One Last Cherry On The Tree.
Less paperwork and red tape is another bonus. The bigger you grow, the more of this there will be to attend to. Enjoy the freedom of small beginnings.
I hope this post inspires you to start, especially those hesitant due to lack of funding. It can be done, and you shouldn’t let anything hold you back from success.
Do you have any tips on starting in the beauty business?
Please share your knowledge below in the comments.
Thank you so much for this post. I would like also to congratulate you for your success 🙂
I agree with you at many points. People will definitely will like to buy from someone who wants to serve them from his heart, not someone who just wants to sell. Also, social media is very important nowadays for all kinds of business.
Thank you Mohamed.
Thank you for this informative article. Your success is really inspiring 🙂
I agree with you on the point that people want to buy from someone who is willing to meet their needs not someone who just wants to sell them and make profits. I have a lot of salons active on social media and I think that photos help a lot with the marketing, and also content not directly related to sales.
Yes, both photos and personable content are brilliant when you want to share something you are passionate about.
Thanks for commenting.
Really enjoyed your post… my wife has been thinking about starting a business and the topic of a salon came up. One of the things she mentioned you talked about here… she doesn’t want to become a sales person. We talked about letting the service speak for itself, and her clients would become her best team of salespeople 🙂
You also mentioned a pop-up salon. We’ve never even thought of that. Do you have any suggestions as to the best equipment for a business like that?
Thanks.
Thank you. Depending on what she is qualified in, or what her niche is she could go mobile and lightweight to begin with. A pop -up business day would require either a portable chair or bed, a folding table and a signage of some sort. Lighting, mirrors, privacy screening, etc would all need to be discussed with the joint business for the day.
Keep in touch and let me know if can be of any more help.