Frequently I’m asked “How did you do it? How did you make your business a success?”
The truth is it wasn’t luck or being in the right place at the right time. It was hard work, consistency, and delivering quality treatments -bringing a distinguished experience to the customer.
I believe however that there many surefire ways to guarantee your salon or spa’s success, and these 3 tips are yours:
1. Don’t Be A Salesperson
“I’m going to sell this, I’m going to sell that. I must make this (X) amount of money today.”
Apart from being harsh this is setting yourself up for a fall.
The saying goes “People don’t buy what you sell, they buy why you sell it.”
Your clients won’t buy from you unless they believe in the benefits. Nobody cares about your machines or which celebrity endorses your treatments. They care about their beauty problems, and what you can offer to solve them. Find out what clients wants to achieve. Match this directly to what you have and solve their problem.
Believe in what you are doing to conquer this with confidence. Pick products and treatments that go with your beauty ethos, and all of the above becomes simple.
2. Fall In Love With Social Media.
Social media platforms can be utilised everyday to keep your brand name and image forefront.
If you have an event coming up advertise this on them all, and if your budget allows do a paid ad to target your niche audience. It’s inexpensive and a good return on investment.
3. Do Business Within Your Means.
Everyone wants the bling and products to satisfy beauty junkies and demanding clients.
Often this is not possible to due to monetary constraints. Aspirations of having everything is admirable, but can lead to frustration during the beginnings of an empire.
If we dig into what growing an authentic and successful business is all about for both you and your clients, it’s actually best to start small.
Apart from being less risky due to not having to borrow money, it’s a great way to do your market research as you are growing and expanding. Learn what clients want as you go along! If you start big you run the risk of spending humongous amounts of money, on basically fluff and stuff.
Always over deliver, it’s your best free investment.
Get to know your clients personally and find out their needs. Once you start employing staff, to some extent you will miss out. By starting small you can physically perform everything yourself perfectly, and enjoy the ride at the same time!
Choose powerful thoughts for yourself everyday at work to help you clearly invisage the future – with all your lovely clients in it! It will happen.
If you have absolutely no income or means, you can still do this!
Start your business in a spare bedroom with one machine or product line. Consider a pop-up business, where you can rent space in a hairdressers, bridal store, holistic offices etc. To keep overheads down offer the owner and their families treatments in return for rent, or pay a minimal amount if you get new people through the door.
Get online and start a beauty business,
Look at the many ways to make money as a blogger, influencer, collaborator, at the same time making a name for yourself as an expert in your field. Many start-up websites are totally free. We love this one from Wealthy Affiliate and they are the website building company we use ourselves. ➡️ Click Here.
One Last Cherry On The Tree.
Less paperwork and red tape is another bonus of starting small. The bigger you grow, the more of this you will have to attend to. Enjoy the freedom of small beginnings.
I hope this post inspires you to start, especially those hesitant due to lack of funding. It can be done, and you shouldn’t let anything hold you back from success.
Do you have any tips on starting in the beauty business?
Please share your knowledge below in the comments.